About

John is a Southern California based commercial photographer. He grew up in the epicenter of SoCal beach culture and developed a love for photography in high school and later went on to college and received a degree in photography and printing technologies.  Upon graduation he dove head first into the corporate world, working for the largest commercial sheetfed printer in the United States. During that time he worked closely with hundreds of brands, creative directors, art directors, graphic designers and business owners of all types.  

In 2003 he left corporate America and founded a fly fishing company called Hatch Outdoors.  Over the next 20 years the Hatch brand would become one of the most admired and influential companies in the industry.  It is widely known for designing and manufacturing the highest quality fly reels and accessories in the world.  But after almost two decades at the helm as President & CEO he decided to sell the business and go back to his roots in photography.  

John's work can be described as fun, colorful, bold, rich with a healthy dose of whimsy and nostalgia. He creates images of new and iconic items that are familiar to all but with a twist. So whether you’re a disruptive upstart brand, or an old familiar classic, John can create expertly crafted photographs that’ll bring even the most ordinary of product to life.

John’s home base is in the Southern California region but can easily be coaxed to travel. Especially if there’s good food and drink to be had. He is the happily married father of two incredible daughters and specializes in playing great guitars poorly and can be bribed with great sushi or tacos.